Rainbow Bread. Logo embedded in our screen door in Roanoke Virginia; some kind of felt looking material, in color, as I recall. Yes, light bread was special in the 40’s, with color added “Oleo” ie; fake butter. Anything “store bought” was very special then; Baloney, Spam, condensed milk, Potted meat, Vienna sausage, anything canned like Pineapple. Mother made upside down cake. Watkins products. The Fuller Brush man stuff. Pep, Wheaties, Corn Flakes of course, with WWII fighter plane models, cardboard, enclosed. Cracker Jax with a metal toy and at least 2 or 3 peanuts enclosed. Someone said “Nostalgia is Death.” I say it’s nothing but the “Long Memory” reliving one’s fond experiences with joy.
~Chuck Howell – July 2018